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Reclaim Your Power: Say Goodbye to the Word "Just"

If you remove one word from your vocabulary in 2024, make sure it is the word just. Stick with me—I know this seems like a silly word to be mad at, but all too often, I see people, especially women, use the word just to keep themselves small.


Think about it:

  • “It’s just my side business.”

  • “I’m just a farmer.”

  • “I just live in a small town.”


While on their own these phrases may seem harmless, it's what they imply that makes me hate the word just. Let's decode these phrases a bit more:


  • “It’s just my side business.” (So you don’t have to take it seriously.)

  • “I’m just a farmer.” (So I don’t deserve to be in a room with “professionals.”)

  • “I just live in a small town.” (So it’s silly to dress up in my favorite outfits.)


These added, unsaid words are complete nonsense! And so is the part you’re adding onto your just to keep yourself small. You’re not just a farmer or a mother, or a wife, or someone with a side gig.


You are a farmer.

You are a business owner.

You are an expert.

You are a caretaker.

You are a mother.

You are a sister.


You aren’t just anything; you are all of the many parts that make up the beautiful human being that you are. Words have power. They shape how we see ourselves and how others perceive us. When we use the word just, we minimize our achievements, our roles, and our identities. We downplay our importance and the value we bring to the table. By eliminating just from our vocabulary, we can start to see ourselves in a new light—one that acknowledges our worth and our contributions.


Imagine the shift in perspective if we all stopped using just to describe ourselves. Instead of minimizing our roles, we would be owning them. We would be stepping into our power and acknowledging the full extent of our capabilities and achievements.


  • It’s my side business. (And I am proud of it.)

  • I am a farmer. (And my work is vital and important.)

  • I live in a small town. (And I love dressing up in my favorite outfits.)\

This year, let's commit to giving up our justs and showing up as our full, authentic selves. Let's embrace all the parts of us that make us who we are. Whether you're running a side business, managing a farm, taking care of your family, or living in a small town, your role is significant, and you are valuable.


Join me in this journey of self-empowerment. Start by catching yourself when you use the word just and replace it with a more empowering phrase. Share this practice with your friends, family, and colleagues. Let's create a movement where we celebrate our full selves without minimizing our worth.

You are not just anything. You are a complex, multi-faceted individual with a unique set of skills, experiences, and qualities that make you invaluable. Embrace it, own it, and show up as the incredible person you are.


Stacey Jo




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